Introduction
Dorset Wildlife Trust has both an obligation and an opportunity to lead nature recovery in Dorset and help create a county where wildlife is protected, restored and valued by everyone — a wilder Dorset by 2030.
Dorset Wildlife Trust must be fit for the future, with a clear and ambitious vision that responds effectively to the climate and ecological crises while adapting to the social, economic and political challenges and opportunities shaping the UK and Dorset.
This strategy sets out Dorset Wildlife Trust’s priorities for 2026–2030. It responds to the climate and ecological crises and the growing need to reconnect people with nature. Healthy natural systems are essential to tackling these challenges — supporting biodiversity, storing carbon, improving water quality, reducing flood risk, strengthening food systems, and improving health and wellbeing. Yet wildlife and habitats continue to decline, demanding urgent action.
Achieving nature recovery requires ambition and collaboration. As part of The Wildlife Trusts movement, a national partnership of local wildlife trusts working together to restore nature, Dorset Wildlife Trust is contributing to ambitious shared goals, including protecting and managing 30% of land and sea for nature by 2030 (30 by 30) and inspiring more people to take action for nature, contributing towards the wider ambition of one in four people taking action for nature. Dorset Wildlife Trust has a key role to play through practical conservation, partnership working, influencing decision-making, and enabling more people to value and act for nature.
For over sixty years Dorset Wildlife Trust, supported by its members, volunteers, supporters and communities, has protected wildlife, restored habitats, and helped people experience and benefit from nature. As the ecological crisis grows, Dorset Wildlife Trust must also grow its scale of ambition and delivery. Building on a strong track record and community support, we will strengthen our capacity, partnerships and impact to deliver nature recovery at the scale and pace needed to meet the challenges facing wildlife and the natural environment. Delivering greater impact will require a strong, resilient and well-governed organisation, supported by dedicated trustees, staff, members, volunteers and supporters working together towards shared goals.
The next few years are critical. Through effective leadership, practical action and strong partnerships, Dorset Wildlife Trust can help create a wilder Dorset and secure nature’s recovery for future generations.
Brian Bleese
Chief Executive
A Dorset rich in wildlife, valued and nurtured by everyone.
Our vision is based on the fundamental belief that a healthy environment rich in wildlife enables people to live healthier and more fulfilling lives and supports resilient, economically productive communities.
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Our core values
In delivering our vision, we will:
- Be ambitious, brave and passionate in standing up for wildlife and the natural environment.
- Be welcoming, accessible and respectful to everyone regardless of their background and abilities.
- Be adaptable, responsive and willing to learn and change.
- Enable people to develop the skills and knowledge to take action for nature.
- Lead by example in delivering positive change for the environment and nature.
Our strategic goals address the urgent need for nature recovery, stronger connections between people and nature, and greater action to protect wildlife and the natural environment. They also recognise the importance of ensuring Dorset Wildlife Trust remains a resilient, inclusive and sustainable organisation, able to lead positive environmental change and deliver lasting impact.
In delivering a wilder Dorset by 2030, our strategic goals are as follows:
Nature recovery
Drive nature recovery by protecting, restoring and connecting habitats on land and at sea, increasing biodiversity and abundance, and delivering nature recovery at scale for wildlife and people.
Stand up for nature
Champion wildlife and the natural environment through evidence-based advocacy, partnerships and bold action, ensuring nature is valued and embedded in decisions affecting land and sea.
Take action for nature
Inspire and enable people, communities and businesses to value, experience and take action for nature, creating opportunities that are inclusive and accessible to all.
A resilient organisation
Ensure Dorset Wildlife Trust remains a resilient, inclusive and financially sustainable organisation that adapts to change, leads environmental action locally and delivers lasting impact for nature and people.
Nature recovery
Nature in Dorset and across the UK is fragmented and under increasing pressure, leaving wildlife less able to recover from environmental change or adapt to climate impacts. Dorset Wildlife Trust’s nature reserves protect some of our most important habitats, but they cannot stand alone. More connected habitats and stronger nature recovery networks are essential to creating more space for wildlife and restoring biodiversity and abundance across Dorset.
Nature recovery is also critical to tackling climate change. Healthy habitats store carbon, reduce flood risk, improve water quality and strengthen resilience to climate impacts. Given the opportunity, nature can play a vital role in climate adaptation and mitigation through nature-based solutions. Achieving national ambitions, including the 30 by 30 target, will require sustainable land and sea management, habitat restoration and stronger ecological connectivity.
Success depends on collaboration. By working alongside farmers, landowners, communities, businesses and partners, we will help create a healthier natural environment that supports wildlife recovery, climate resilience and people’s health and wellbeing.
Stand up for nature
Human activity has driven long-term declines in wildlife across Dorset and the UK, leaving habitats fragmented and species under increasing pressure from development, pollution, climate change, and unsustainable land and sea management. While Dorset Wildlife Trust and our partners have protected important habitats and prevented further losses, nature remains under significant threat. While there is strong public support for nature recovery, this cannot be taken for granted.
Political priorities, economic pressures and competing demands on land and resources can weaken environmental ambition and place wildlife recovery at risk. At the same time, growing public awareness and support for environmental action show that positive change is possible when evidence-based, nature-focused solutions are embraced.
Standing up for nature has never been more important. We will champion strong environmental leadership, influence policy and decision-making, and ensure that both challenges and solutions are clearly understood. We will advocate for ambitious action and evidence-based solutions, not accept inadequate compromises that enable further declines, and work across sectors, including planning, education, public health and the green economy, so that protecting and restoring nature becomes part of everyday decision-making and a shared societal responsibility.
Take action for nature
Creating opportunities for people to connect with nature and take action is essential if we are to inspire more people to play a role in nature recovery and contribute towards the wider ambition of one in four people taking action for nature. We will work with communities to build confidence, inspire participation, and provide opportunities to learn about, enjoy, and care for nature while supporting health and wellbeing.
To improve our effectiveness as an organisation we are committed to diversifying our supporters and engaging people of all backgrounds and abilities, particularly groups currently underrepresented in the environmental sector, and young people. Contact with nature supports physical and mental wellbeing and helps create healthier communities and better places to live and work. Everyone has a role to play in creating a wilder Dorset.
By supporting action at community and individual levels, we will help people turn ideas and interest into meaningful change where they live. Our nature reserves and visitor centres will remain welcoming, accessible places that connect people with nature, enable more people to benefit from it, and inspire action for its recovery.
A resilient organisation
Delivering our charitable objectives requires strong leadership, sound governance, and efficient use of resources. We will operate with integrity, accountability, and value for money, while providing a safe, inclusive, and rewarding environment for staff and volunteers with equality of opportunity for all.
Long-term financial resilience is essential. We will strengthen financial sustainability through robust planning, effective fundraising, diversified income generation, and careful stewardship of resources.
A supporter-focused culture is central to our future success. We will strengthen our brand, grow awareness of our impact, and build lasting relationships by engaging meaningfully with people and communities. Expanding and diversifying our supporter base will help secure long-term resilience.
We will also demonstrate leadership through exemplary environmental performance across our own operations, ensuring Dorset Wildlife Trust remains credible, trusted, and fit to lead nature’s recovery.
Strategic context
Dorset Wildlife Trust’s strategy is being delivered at a time of profound environmental, political and economic change. The global climate and nature crises are accelerating alongside continuing environmental degradation, while geopolitical instability, economic pressures and political division risk weakening environmental ambition. The false narrative that nature recovery and economic development are competing priorities must be challenged: a healthy natural environment underpins resilient communities, food and water security, climate adaptation, wellbeing and a sustainable economy. The international commitment to conserve and effectively manage at least 30% of land and sea for nature by 2030 (30 by 30) provides an important framework for action, but delivery now requires rapid progress at every level.
Local and regional context
Nature in Dorset remains under significant pressure from habitat loss and fragmentation, pollution, climate change, development and unsustainable land and sea use. Recovery must therefore move beyond protecting individual sites towards restoring connected landscapes, catchments and seascapes at scale.
Dorset Wildlife Trust has an important delivery and influencing role within Dorset’s Local Nature Recovery Strategy and through partnerships including the Dorset Local Nature Partnership, Dorset Catchment Partnership and Dorset Coast Forum, helping align conservation, land management, water, coast and community action.
Proposals for devolution, including the Heart of Wessex approach, create opportunities to embed nature recovery within regional decision-making, investment, land use, infrastructure and economic development, and to work across administrative boundaries at the ecological scale required.
International context
The Convention on Biological Diversity and the Global Biodiversity Framework establish global goals to halt and reverse biodiversity loss, including the 30 by 30 commitment.
The IUCN Global Standard for Nature-based Solutions provides an internationally recognised framework for ensuring that nature-based solutions deliver robust benefits for biodiversity, climate resilience and people.
The Wildlife Trusts are developing an International Strategic Framework, recognising that ecological challenges cross borders and that the movement can contribute expertise, partnerships and practical conservation experience to wider international action.
Why Dorset Wildlife Trust matters more than ever
Against a complex and rapidly changing backdrop, Dorset Wildlife Trust has a vital role in ensuring that nature remains central to decisions about Dorset’s future. A healthy natural environment is fundamental not only to wildlife, but to resilient communities, a sustainable economy and people’s quality of life. Nature provides the foundations for clean air and water, food production, climate resilience, flood mitigation, health and wellbeing. Protecting and restoring it is therefore an investment in Dorset’s long-term prosperity and resilience.
Dorset Wildlife Trust is uniquely placed to connect ambition with action: combining practical conservation and nature recovery with evidence, advocacy, partnership working and community engagement. Our local knowledge, long-term presence and relationships enable us to turn wider environmental commitments into meaningful change on the ground, while our membership of The Wildlife Trusts gives Dorset a voice and influence within a wider national movement. Increasingly, our work can also demonstrate how locally delivered nature recovery contributes to national and international ambitions and provides solutions to challenges that extend far beyond Dorset.
The period to 2030 represents a critical opportunity. At a time when environmental priorities face growing political and economic pressures, Dorset Wildlife Trust must be ambitious, influential and prepared to stand up for nature while demonstrating that nature recovery and sustainable prosperity are mutually dependent. By protecting and restoring nature, enabling people to take action and building support across communities, businesses and decision-makers, Dorset Wildlife Trust can help secure a healthier, more resilient and nature-rich Dorset while contributing to the wider recovery of nature nationally and globally.
Get involved with Dorset Wildlife Trust
Now you’ve read our strategy, we hope you will feel inspired to take action for nature.
Together, we can create a Wilder Dorset rich in wildlife and valued by everyone.