In light of concerns expressed in the media about how some charities are recruiting members, Dorset Wildlife Trust (DWT) has reviewed its policies and procedures to ensure that we are compliant with regulations, consistent with best practice in the industry and ethical in our dealing with members and the public. To survive as an effective organisation and to achieve our charitable aims we need members, so we employ a range of fundraising and recruitment techniques. We do however treat our members and the public with respect, so for example we take care not to take advantage of the vulnerable, we don’t use aggressive selling techniques even if they are legal, and we do not go beyond boundaries that we feel are right or compassionate, even if that means missing fundraising opportunities. DWT is a member of the Professional Fundraising Regulatory Association, the Institute of Fundraising and the Fundraising Standards Board, and we adhere to the professional standards of each of those organisations as a minimum, whilst applying our own standards above and beyond this.
Our membership recruiters
Members’ support is vital for our conservation work, for the income they provide and also as a source of volunteers. Membership subscriptions are our only reliable source of revenue.Dorset Wildlife Trust utilises a team of part time fundraisers to visit venues such as retail outlets, garden centres, shows and fetes around the county to ask if people would like to join Dorset Wildlife Trust as members. They have display boards and literature about the Trust's conservation and education work.
We have found this to be a highly cost-effective method of finding new members and typically the cost of recruitment is paid back sevenfold.
Dorset Wildlife Trust is only interested in attracting people who genuinely want to support a local nature conservation charity for the long term. For this reason our face-to-face membership recruiters do not pressurise people to become members.
Our team of Membership Recruiters are:
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